PAPAN REKLAME/BILLBOARD – JAWA TENGAH
Papan reklame, yang juga dikenal sebagai billboard, adalah salah satu bentuk periklanan luar ruang yang paling umum dan efektif.
Reklame adalah jenis karya seni rupa dua dimensi yang digunakan untuk memberikan tawaran, anjuran, atau propaganda. Dalam konteks periklanan, reklame adalah pemberitahuan kepada umum tentang barang dagangan yang disampaikan dengan cara yang menarik untuk memikat konsumen. Reklame biasanya berisi ilustrasi yang besar dan menarik, disertai dengan slogan yang dirancang untuk dilihat oleh pejalan kaki maupun pengendara kendaraan.
Sejarah reklame berkembang sejak zaman pemerintahan kolonial Hindia Belanda di Indonesia. Reklame selalu mengutamakan pujian sebagai daya tarik dari suatu barang, sehingga membutuhkan tata rupa dan bahasa yang menarik, sederhana, dan dominan. Secara etimologi, kata “reklame” diambil dari bahasa Latin “re clamare” atau “re clamo”, yang berarti “teriakan yang diulang kembali”. Ini menggambarkan bagaimana reklame digunakan untuk mengulang-ulang pesan agar menarik perhatian dan mengingatkan konsumen.
Berbeda dengan iklan televisi atau radio, papan reklame memiliki keunggulan dalam durasi penyampaian pesan yang dapat berlangsung 24 jam sehari, 7 hari seminggu, dan 30 hari sebulan. Di Indonesia, pemasangan iklan di reklame dikenakan pajak reklame sesuai dengan jangka waktu pengiklanan, dan pajak tersebut masuk ke dalam kas daerah.
Beberapa ciri khas papan reklame meliputi:
- GAMBAR YANG MENARIK: Papan reklame menggunakan ilustrasi yang besar dan menarik, seringkali disertai dengan slogan.
- KALIMAT SINGKAT DAN JELAS: Pesan pada papan reklame harus mudah dimengerti oleh pejalan kaki maupun pengendara kendaraan bermotor yang melewatinya.
- INFORMASI YANG JUJUR: Reklame harus memberikan informasi yang akurat dan tidak menyesatkan.
- BERULANG-ULANG: Papan reklame seringkali muncul berulang-ulang agar lebih banyak orang melihatnya.
- Papan reklame juga mengalami perkembangan pesat. Saat ini, dengan teknologi digital, muncul istilah Papan Reklame Digital, yang menggunakan teknologi baru untuk menampilkan pesan promosi secara lebih efektif.
Dengan ukuran yang besar dan lokasi strategis, papan reklame memungkinkan lebih banyak orang mengenal produk dan layanan yang dipromosikan
Kesimpulannya adalah Reklame telah menjadi bagian penting dari strategi pemasaran dan telah berkembang dari bentuk tradisional ke bentuk digital yang lebih interaktif dan dinamis. Dengan kemajuan teknologi, papan reklame digital sekarang dapat menampilkan animasi dan video, memberikan peluang baru bagi pengiklan untuk menarik perhatian audiens mereka.
Tertarik untuk memulai membuat papan iklanmu sendiri? NANS CREATIVE adalah Jasa papan reklame terbaik di jawatengah yang bisa jadi rekomendasi terbaik untuk kebutuhan papan iklan mu. Hubungi kami sekarang dan ciptakan desain terbaik papan iklan mu Bersama NANS CREATIVE
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